You've been carrying dinner for years. Put it down.
What's For Dinner works out the week's dinners around the people you actually feed. Their tastes, their allergies, and how much energy a Tuesday really has. Two weeks free. No card.
The hard part is the deciding.
The daily decision fatigue
What does everyone want? What can everyone eat? What's in the fridge? What's on sale?
The coordination problem
One kid's allergic to mushrooms. Another won't eat red foods. Your partner just went dairy-free. And it's 5pm.
The equity gap
One person always plans, always shops, always cooks. Sound familiar?
The waste cycle
Half the ingredients from Monday's recipe sitting unused by Friday.
What if something understood your whole household, and just handled it?
Start your free 2 weeksThey give you a menu. We give you a chef.
- Browse thousands of recipes
- Filter by dietary needs
- Hope something works for everyone
- Cook the same 10 meals on rotation
- Tell us about your household
- Every recipe is designed from scratch
- Built for your allergies, tastes, skill level, and budget
- Different every time, never repetitive
Same dish, three households
The Smiths
Nut-free spaghetti bolognese with hidden veggies for the kids
Flat 4B
Dairy-free bolognese with nutritional yeast and a spicy kick
Jo & Sam
Beginner-friendly bolognese with step-by-step timing cues
No recipe library. No browsing. Just meals that work, designed for your household.
We know feeding a household is hard and expensive right now.
What’s For Dinner makes your money, your food, and your evening go further.
Zero waste planning
Meals are designed across the week so ingredients get used, not binned. Monday's leftover roast chicken becomes Wednesday's Thai salad.
Pantry-first recipes
Tell it what you've got and it builds from there, not from a shopping list. A $3 kumara and a tin of coconut cream shouldn't taste this good. But it does, because we know what we're doing.
Stretch without sacrifice
Cheaper cuts, seasonal swaps, smart substitutions. Never at the cost of flavour or nutrition. Every meal is built with layers of flavour and balanced nutrition.
Fewer impulse buys
Organised shopping lists mean you buy what you need, not what catches your eye at 5:30pm. Planned households spend less at the checkout.
Fewer takeaway nights
When dinner's already sorted, the Uber Eats temptation drops. Real food, made at home, for a fraction of the cost.
How every meal gets the chef treatment
Three budgets. One framework. Every dish built with intention.
Crispy Garlic Noodles with Ginger Chicken
$5/serve
Pan-Seared Sirloin with Kumara Wedges
$10/serve
Lamb Cutlets with Kumara Mash & Miso Mushrooms
$15/serve
Flavour Foundation
No cream in the sauce. Jamie is lactose intolerant
Aromatic Base
No lemongrass. Mia said she doesn’t like it
Protein & Texture
Extra crunch. Tom rated crispy textures 5/5
Tom’s job: toss the kumara wedges in oil and seasoning
No avocado. Sam finds smooth textures off-putting
Seasoning & Heat
Dialled back. The kids’ spice tolerance is 2/5
Full heat tonight, no kids, no holding back
The Finishing Layer
The sesame oil at the end is non-negotiable. It’s what makes this
Your Constraints, Our Framework
Tuesday night, Sam’s exhausted, keep it dead simple
Jamie’s cooking tonight, Tom’s helping with the wedges
Date night, kids at grandma’s, time to impress
Six layers. Every meal. Every budget. Every night of the week.
Ask, and get three answers
Tell your chef what you feel like and get three options designed for your household. Built around your allergies, your schedule, and your Tuesday night.
- Knows your household inside and out
- Understands allergies and skill level
- Three options every time
- Natural conversation, not keyword search
An illustration of how it works, not a screenshot.
Plan your week in seconds
A visual calendar that makes meal planning feel effortless. Move meals between days, assign cooks, and see your whole week at a glance. Who's cooking is right there on the day.
- Move a meal to another day, on a laptop
- See who's cooking at a glance. Fair's fair
- Uses Monday's leftover ingredients in Thursday's recipe
- Shopping lists linked to calendar days
An illustration of how it works, not a screenshot.
Plan the meals. The list sorts itself.
The moment you plan dinner, your shopping list updates. Add a meal, the ingredients appear. Swap Wednesday’s stir fry for pasta, the list adjusts. It combines four recipes’ worth of garlic into one bulb, knows you’ve probably got olive oil, and groups everything by supermarket aisle. You never create a shopping list. It’s already there. It prices the list at your supermarkets too, so you can see which one comes out cheaper before you leave the house.
- Changes when your plans do
- Knows what you probably have and what you actually need to buy
- Combines and rounds across the whole week’s meals
- Priced at Woolworths, New World and PAK’nSAVE
- Send it to whoever’s doing the shop
An illustration of how it works, not a screenshot.
Who It's For
Built for how real households actually work
The Coordinator Parent
Mid-thirties to mid-forties, juggling work, kids, and the relentless nightly question. They've tried other apps. Too much scrolling. Too much filtering. They need someone to take the thinking away.
The Pragmatic Flatmate
Two to four people sharing a kitchen. One person always ends up cooking more. They need a system that makes shared cooking actually function.
The Retired Couple
They've been cooking for decades but the repertoire has narrowed. They're not looking for a revolution, just a gentle nudge and fresh ideas.
The Solo Cook
Living alone, good intentions that collapse into takeaways by Wednesday. They need meals designed for one, no waste, no halving recipes.
How it works
Up and running in three steps
Step 01: Set up your household
Add everyone: kids, flatmates, partners. Set allergies and dietary needs. They're enforced from day one.
Step 02: Tell us what you like
Quick taste setup: flavour preferences, spice tolerance, cuisines you love, textures you hate. Every member gets their own profile.
Step 03: Plan your week
Your cookbook is waiting. Ask your chef what you feel like, fill the week, and the shopping list builds itself.
Pay what makes sense for your household
Every tier is the same product. The price is about your week, not your features.
Doing it tough
$10 / month
Pay this if money is tight. Same product. No questions.
Fair go
$20 / month
A fair price for what What’s For Dinner does.
Paying it forward
$30 / month
Covers your own access and lifts someone on Doing it tough.
Two weeks free first. No card to start. If you go quiet, we stop charging you.
We stop charging when you stop using it.
If a month goes by with no planning, your subscription pauses on its own. Your account, your cookbook and your household stay exactly as they were. Log back in and it picks up.
The four things we won't doBefore you sign up
What happens after the two weeks?
You pick a tier, or you don’t. If you don’t, your planner stops filling new weeks and everything you have made stays readable. Nothing is deleted and no card is charged.
Do I need a card to start?
No. You sign up, you use it for two weeks, and we ask about money after that.
How long is "two weeks" exactly?
The rest of the week you sign up in, plus two full weeks. It ends on a Sunday at midnight. Sign up on a Monday and you get 21 days. We tell you the exact date on the day you join.
Can I cancel?
One click, from your account. No retention offers, no survey, no phone call.
What if $10 is too much?
Email hello@whatsfordinner.nz and we will set you up at no cost. No proof needed.
Do you sell my data?
No. We do not sell anything about you, and we do not tell supermarkets or food brands what your household eats. We keep your suburb, not your street address, and only so we know which stores are near you.
Will it work with my supermarket?
It prices your list at Woolworths, New World and PAK’nSAVE. You can see which one comes out cheaper before you shop.
Someone in my house has a serious allergy.
Allergies are set per person and they are treated as a hard rule, not a preference. Check every recipe before you cook it anyway. We say the same thing in the terms.
Tonight, someone else
figured it out.
Your household. Your tastes. Your energy. Your evening back.
Two weeks free. No card. Cancel in one click.